A Premier Golf Destination: French Lick Resort’s Rise with Sand Creek and Major Events

We are witnessing another spectacular year at French Lick Resort, noted not just for its burgeoning golf rounds but for the innovative expansions that continue to attract golfers nationwide. With record attendees from regions as diverse as Maine, South Carolina, and California, our prestigious Pete Dye and Donald Ross courses have once again reaffirmed their status, securing the top rankings in Indiana in Golfweek’s “Best You Can Play” assessments.

Introducing the Sand Creek Course: A Hybrid Golf Experience

This fall, French Lick Resort is set to unveil the Sand Creek Course, a masterfully designed 9-hole short course that promises a unique blend of challenge and relaxation. Situated within the scenic contours of our resort landscape, adjacent to the Valley Links, this course offers a refreshing alternative for those wanting a break from championship stakes.

A Fresh Approach to Golf

Sand Creek is engineered to be the quintessential wind-down accompaniment to the vigorous rounds up at Pete Dye, featuring holes that range from a succinct 35 yards to a moderate 90 yards. It’s a prime venue for attempting that elusive hole-in-one. The course will operate under the stars, with strategic lighting for late-night play, accompanied by ambient music and mobile food services, elevating the overall experience.

Designed for All Skill Levels

Our Director of Golf, Dave Harner, describes Sand Creek as “a simple, easy place to play,” purposely crafted to welcome beginners, families, and corporate groups, regardless of their golf expertise. Harner assures, “Once people play here, they’ll get hooked.” The course features miniature versions of Dye’s iconic volcano bunkers and replicates the undulating greens of Ross, enhancing its appeal to veteran golfers too.

Strategic Partnerships and New Audiences

This year also marked an exciting collaboration with Good Good Golf, bringing a dynamic new audience through Pete Dye’s famed hilltop gates. This synergy amplified our visibility, bringing to the resort a vibrant crowd of young enthusiasts eager to engage with their favorite influencers during the Good Good Midwest Open.

Expanding Our Horizons with Good Good Golf

Our partnership with Good Good Golf, a collective of golfing influencers with a massive online following, was spotlighted during their recent tournament held at our grounds. The event featured appearances by golf professionals and celebrities and attracted thousands of fans onsite and online, showcasing French Lick Resort on a national scale.

The Korn Ferry Tour Championship: Upping the Ante in Competitive Golf

The anticipation continues to build with the upcoming Korn Ferry Tour Championship presented by United Leasing & Finance. Scheduled this fall from October 3-6, this championship is expected to draw a considerable audience, capitalizing on our five-year commitment to host this pivotal season-ending tournament.

This event not only highlights our deluxe golf capabilities but also serves as a platform for celebrating new PGA Tour cardholders. It reinforces the blend of traditional and modern golf architecture that French Lick Resort is celebrated for globally.

A Commitment to Growth and Accessibility in Golf

The increasing influx of golfers post-pandemic, paired with our strategic enhancements at the resort, underscores a decade of consistent growth since the unveiling of The Pete Dye Course in 2009. This course was the cornerstone of our resort’s revival, propelling our golf revenues to anticipated records.

At French Lick Resort, we pride ourselves on offering an unmatched golfing experience that expertly meshes the heritage of old-school design with the innovation of new-school architecture. It is this distinctive combination that makes our resort a premiere golf destination not just in the Midwest, but across the globe.

Frequently Asked Questions (FAQs):

What makes French Lick Resort a top golf destination?

French Lick Resort is renowned for its Pete Dye and Donald Ross courses, both ranked among the best in Indiana. The resort attracts golfers nationwide with its top-notch facilities and unique courses.

What is the new Sand Creek Course at French Lick Resort?

The Sand Creek Course is a new 9-hole short course offering a fun and relaxed golfing experience. It features holes ranging from 35 to 90 yards and is designed for all skill levels, including beginners and families.

How does French Lick Resort engage with younger golfers?

French Lick Resort partnered with Good Good Golf, a popular golfing influencer group, to host events that attract young golf enthusiasts, expanding the resort’s reach to a new generation of players.

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