Tiger Woods, the 15-time major champion and renowned golf icon, has once again sparked excitement among golf enthusiasts with his latest cryptic tweet. Amidst the anticipation surrounding his announcement on Monday, Woods dropped a significant hint about his next apparel sponsor, just in time for the upcoming Genesis Invitational at Riviera.
The Genesis Invitational holds great significance for Woods, as not only will he be hosting the event, but he will also mark his first PGA Tour start since April. While spectators eagerly await the tournament, one burning question lingers – what logo will Woods don on his hat, shirt, and glove?
Adding fuel to the speculation, Woods took to Twitter on Saturday to share a cryptic tweet, the second of its kind in the same week. The tweet featured an image of a heavily shadowed Woods, donning his signature Sunday attire of a red shirt, black pants, and a black hat. Accompanying the image was a caption that read, “A new day rises. 2.12.24.”
Analysing the Tweet
The intriguing aspect of this tweet lies in the absence of logos. The logo on Woods’ hat was conspicuously cropped out, as was the one typically found on the chest of his polo. This omission holds particular significance since Woods recently announced his parting of ways with his long-time apparel partner, Nike. The deliberation in concealing these logos further intensifies the curiosity surrounding Woods’ future plans.
However, one detail was not obscured – Woods’ left hand and glove, which have consistently featured the iconic Nike Swoosh throughout his illustrious career. Remarkably, the glove displayed in the cryptic tweet exhibits a glimpse of a new logo, hinting at a potential shift in apparel sponsorship.
Upon further investigation, this logo seems to align with images from a trademark filing by TaylorMade, Woods’ trusted club manufacturer. News of Woods’ separation from Nike prompted the circulation of trademark applications for a Sunday Red brand, filed by TaylorMade Lifestyle Ventures LLC, with the United States Patent and Trademark Office (USPTO).
Confirmation of an Announcement
Not long after the intriguing cryptic tweet, Woods tweeted again, confirming an impending announcement on Monday. His tweet read, “The vision remains the same. 2.12.24,” accompanied by a close-up of Woods’ resolute face. The combination of these tweets, alongside his decision to participate in the Genesis Invitational, strongly suggests that Woods will unveil the Sunday Red brand during the tournament.
While the excitement continues to build, fans and enthusiasts alike eagerly anticipate Monday’s revelation that will shed light on Woods’ next apparel sponsorship.
Frequently Asked Questions
When will Tiger Woods make his first PGA Tour start in 2024?
Tiger Woods will make his first PGA Tour start of the year since his ankle surgery in April at the Genesis Invitational.
What is the significance of the cryptic tweet?
The cryptic tweet by Tiger Woods hinted at his future apparel sponsor for the Genesis Invitational, with the omission of logos and the glimpse of a new logo on his glove.
Has Tiger Woods parted ways with Nike?
Yes, Tiger Woods announced his separation from his long-time apparel partner, Nike, last month.
What is the Sunday Red brand?
The Sunday Red brand refers to the trademark filing by TaylorMade Lifestyle Ventures LLC, which aligns with Tiger Woods’ potential new apparel sponsor.
When can we expect the announcement?
The highly anticipated announcement regarding Tiger Woods’ apparel sponsorship is set to take place on Monday.


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