When it comes to the world of golf equipment, few things are as elusive as the concept of feel. Golfers around the globe know that magical sensation when they strike the ball perfectly, but putting that feeling into words is a challenge. However, the engineers at Titleist have taken on this challenge head-on, delving into extensive research to understand and quantify feel. This research has culminated in the development of their latest T-Series irons – the T100, T150, T200, and T350.

Introducing “Finding Feel” – a captivating mini-documentary series from Titleist that offers golfers an exclusive glimpse behind the scenes of their iron research and development journey. In this series, they showcase the collaborative efforts between designers, engineers, and golfers of all levels, including some of the world’s top professionals, to merge the notion of feel with groundbreaking performance enhancements.

During the documentary, Dr. Alan Hocknell, Titleist’s Vice President of Advanced Research and Innovation, addresses the intricacies of the feel-performance combination. He explains, “Feel is a difficult problem for an engineer because the design complexities required to achieve benefits like enhanced launch conditions and improved off-center impact naturally conflict with the pursuit of the best feel performance.”
“Finding Feel” is divided into three parts, each showcasing a different aspect of the iron R&D process. One segment takes viewers to the Western Electroacoustic Laboratories, where an anechoic chamber captures and analyzes impact acoustics. This behind-the-scenes look into the acoustic information gathering process is both nerdy and fascinating for golf gear enthusiasts.

To experience the full “Finding Feel” documentary, head over to YouTube and enjoy the compelling journey provided by Titleist. Click here to watch: Titleist Finding Feel.
Frequently Asked Questions (FAQs):
Which T-Series irons are featured in Titleist’s “Finding Feel” documentary series?
The T-Series irons showcased in the documentary include the T100, T150, T200, and T350.
Why is quantifying feel in golf irons such a challenging task?
Feel is elusive because it is a subjective sensation that varies from golfer to golfer. Additionally, designing irons for enhanced performance attributes often conflicts with optimizing the feel.
Where can I find the “Finding Feel” documentary?
You can find the full documentary on YouTube. Simply follow this link: Titleist Finding Feel.
Where can I get fitted for Titleist irons?
To experience the ultimate in iron fitting, visit a True Spec Golf fitting location near you. Find your closest fitting location here at The Premier Club.


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